Is your business invisible to AI search?
Google AI Overviews, ChatGPT, and Perplexity are how people find businesses now. If you're not optimised for AI search, you're losing enquiries to competitors who are — every single day.
Invisible to AI search
When customers ask ChatGPT "who should I hire for X in Johannesburg?", your business isn't in the answer.
Competitors getting cited
AI search gives ONE answer, not a list of links. If it's not you, you're losing the enquiry before the click.
Google traffic dropping
AI Overviews are taking clicks away from traditional search results. If you're not optimised for both, your organic traffic is shrinking.
Nobody else is talking about GEO yet
Most SA agencies are still selling 2022 SEO. The businesses that move on GEO now will dominate their niche before competitors catch up.
Get your free GEO audit
We'll check how your business appears in ChatGPT, Perplexity, and Google AI Overviews, and send you a prioritised action plan.
The shift nobody's talking about
SEO gets you ranked. GEO gets you cited.
Traditional search shows users a list of 10 blue links. AI search gives them ONE answer, with a handful of cited sources. The rules for getting picked are completely different.
Traditional SEO
Appears in a list of 10 links
- • User sees multiple results and chooses
- • Ranking #1 vs #10 makes a big difference
- • Clicks are the primary outcome
- • Backlinks + on-page optimisation are key signals
Generative Engine Optimisation
Cited in the AI-generated answer
- • AI picks ONE recommended answer (often with 2–4 citations)
- • You're either cited or invisible — no middle ground
- • Mentions and recommendations matter more than clicks
- • Structured data + entity authority + extractable content are the signals
What you'll get
An honest look at your AI search visibility — with a plan to fix it
We don't do automated audits. Tinashe personally runs the same searches your customers are running — in ChatGPT, Perplexity, and Google — and documents exactly what's happening. You get the screenshots, the analysis, and the plan.
- AI search visibility test — we ask ChatGPT, Perplexity, and Google AI Overviews questions your customers would ask, and check if your business appears
- Competitor citation analysis — which competitors are being recommended instead of you, and why
- Schema markup audit — Organisation, Service, FAQ, LocalBusiness, HowTo — what's missing and where to add it
- Entity consistency check — NAP (Name, Address, Phone) data across your website, GBP, directories, and social
- Content structure review — is your content formatted for AI extraction (clear answers, definitions, comparisons)?
- Topical authority assessment — how deeply you've covered your core service topics
- Specific GEO action plan — the 5 highest-impact changes to improve your AI search visibility
Questions about GEO
What is GEO, actually?
GEO (Generative Engine Optimisation) is the practice of structuring your website so that AI systems like ChatGPT, Perplexity, and Google AI Overviews understand your business and recommend it when users ask questions. Traditional SEO gets you ranked in a list; GEO gets you CITED in the AI-generated answer.
Do I still need traditional SEO?
Yes — SEO is the foundation that makes GEO possible. AI search engines largely pull from content that traditional search engines already trust. GEO is a layer on top of good SEO, not a replacement for it.
How is this different from your regular SEO audit?
The SEO audit focuses on Google rankings. The GEO audit focuses specifically on how AI search engines see and cite your business — a completely different set of signals, content structures, and schema requirements. Most of our clients eventually want both.
Is GEO actually worth investing in now?
Google AI Overviews appear on a growing share of SA searches. Perplexity and ChatGPT search are growing fast. The cost of getting ahead now is low because almost no SA agencies are doing it yet — the cost of catching up in 12 months will be much higher.